Fair Trade Certified coffee is one of the ways that Starbucks indicates their commitment to coffee origins. The aim of the Fair Trade system is the viability improvement of coffee farmers, ensuring premium price for their crops. With this way, it helps them to cope with basic needs such as sanitary care, education, building installations improvement as well as home for their families and plantations. The fair Trade system gives the opportunity to the farmers to increase their income, by aiding them to organize partnerships and bring them in contact with importers and coffee processors.

Bringing Fair Trade Certified coffee in the world

In April 2000 Starbucks established an agreement with TransFair USA, a non-profit organization, that allowed Starbucks to purchase, roast and sell Fair Trade Certified Coffee. In fiscal 2007, Starbucks purchased 20 million pounds (9 million kilograms) of FairTrade Certified Coffee. Starbucks has been authorised to sell Fair Trade Certified Coffee in 23 countries including, the United States, Canada, Germany, Austria, Spain, Switzerland, England, Scotland, Wales, Australia, Japan, Korea, Malaysia. New Zealand, the Philippines, China, Singapore, Taiwan, Thailand, Indonesia, Cyprus, Greece and France.